Part 11: Lever #7 – Strategy | Cash Flow
Update: 2025-09-09
Description
This is Part 11 of Steve Coughran’s book Cash Flow. Steve covers the seventh lever of cash flow: strategy. He explains why profit is just the result of a good strategy, how ROIC is the scoreboard that proves whether your strategy is working, and the two main paths to long-term competitive advantage: differentiation or cost leadership.
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